DISPLATE — META ROAS DIGEST

Data pulled 2026-05-20 · 3d = 17–19 May · 7d = 13–19 May · 14d = 6–19 May · 30d = 20 Apr–19 May · Benchmarks = spend-weighted avg per bucket, campaigns ≥ 500 PLN · All amounts PLN

Account

Type

Percentile ≥

all campaigns

📐 ACTIVE BENCHMARKS ▲ hide

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📊 ALL BUCKET AVERAGES (full reference table) ▼ show

Bucket (type / market)	# camps	30d spend	3d avg	7d avg	14d avg	30d avg
Prospecting / USA	24	1486.9k	0.40x	0.44x	0.49x	0.41x
Prospecting / MIX	28	1384.7k	0.55x	0.53x	0.57x	0.53x
Prospecting / DEU	20	751.4k	0.58x	0.55x	0.54x	0.46x
Retargeting / USA	20	383.6k	1.27x	1.45x	1.63x	1.34x
Prospecting / AUS	1	171.6k	0.73x	0.87x	0.84x	0.75x
Retargeting / MIX	16	137.4k	1.79x	1.68x	1.50x	1.25x
Loyalty / MIX	6	124.2k	2.90x	3.12x	3.68x	3.07x
Prospecting / FRA	4	94.8k	0.40x	0.39x	0.41x	0.47x
Loyalty / DEU	6	53.2k	3.37x	3.09x	2.75x	2.92x
Prospecting / CH	4	30.8k	0.19x	0.41x	0.55x	0.47x
Loyalty / USA	5	26.7k	13.82x	16.20x	20.41x	18.09x
Retargeting / DEU	2	23.6k	0.42x	0.42x	0.54x	0.63x
Prospecting / NL	2	23.4k	1.11x	0.97x	0.95x	1.26x
Prospecting / GBR	1	6.6k	0.54x	0.54x	0.54x	0.54x
Retargeting / CH	1	1.9k	—	—	—	0.00x

Spend-weighted avg ROAS per bucket × window. Used for green/red coloring in the table below.

Campaign	Acct	3d ROAS	7d ROAS	14d ROAS	30d ROAS	30d Spend
Prospecting / USAavg → 3d: 0.40x \| 7d: 0.44x \| 14d: 0.49x \| 30d: 0.41x\| 30d: 1486.9k PLN
Prospecting — DPA, Lookalikes 20% PUR	USA	0.53x	0.59x	0.62x	0.40x	394.0k
Prospecting — Video Creative Testing	USA	0.32x	0.36x	0.44x	0.45x	195.3k
Prospecting — DPA, New Lookalikes Test, 180d reta excluded	USA	0.41x	0.46x	0.63x	0.52x	189.1k
Prospecting — Video Creatives	USA	0.44x	0.45x	0.58x	0.52x	164.7k
Prospecting — Limited Edition, Static, Non-dynamic, Lookalikes 10% Purchased LE	USA	0.36x	0.42x	0.38x	0.42x	125.5k
Prospecting — Static Creative testing	USA	0.20x	0.22x	0.20x	0.23x	121.6k
Prospecting — DPA, Broad, Well-performing US states	USA	—	0.65x	0.55x	0.53x	55.2k
Prospecting — DPA, Broad PUR	USA	—	—	—	0.36x	38.6k
Prospecting — DPA, Broad PUR	USA	—	—	—	0.26x	38.4k
Prospecting — Static Creatives, Lookalikes 20% PUR	USA	—	—	—	0.22x	36.5k
Prospecting Sale — DPA, Lookalikes 20% PUR	USA	0.22x	0.22x	0.44x	0.31x	30.6k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.23x	23.1k
Prospecting Sale — DPA	USA	0.33x	0.33x	0.29x	0.44x	21.1k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.27x	14.8k
Prospecting Advantage+ Sale — Static	USA	0.38x	0.38x	0.51x	0.27x	13.6k
Prospecting Advantage+ Sale — Video	USA	—	—	—	0.15x	8.8k
Prospecting — DPA, Test: new ad copies, Lookalikes 20% PUR	USA	0.41x	0.34x	0.34x	0.34x	7.0k
Prospecting Advantage+ Sale — Static, ads with models	USA	0.76x	0.76x	0.76x	0.76x	2.2k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.00x	1.7k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.24x	1.6k
Prospecting Sale — DPA, Lookalikes 20% PUR, Test: Does a color matter?	USA	—	—	—	0.30x	1.5k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.37x	1.1k
Prospecting — DPA, Lookalikes 20% PUR	USA	—	—	—	0.00x	1.0k
Prospecting Sale — DPA, Lookalikes 10%, excl. 14 days website traffic	USA	—	—	—	0.00x	0.0k
Prospecting / MIXavg → 3d: 0.55x \| 7d: 0.53x \| 14d: 0.57x \| 30d: 0.53x\| 30d: 1384.7k PLN
Prospecting Advantage+ — DPA	MIX	—	—	0.76x	0.57x	372.8k
Prospecting — DPA	MIX	0.48x	0.44x	0.50x	0.50x	255.1k
Prospecting — DPA	MIX	0.44x	0.47x	0.49x	0.44x	242.5k
Prospecting Advantage+ — Branded Content, UGC	MIX	1.12x	0.77x	0.68x	0.60x	101.3k
Prospecting — LA20%, DPA	MIX	0.74x	0.77x	0.80x	0.60x	97.8k
Prospecting — ULE & LE Static	MIX	1.17x	0.51x	0.57x	0.61x	39.3k
Prospecting — Broad	MIX	1.03x	0.51x	0.49x	0.60x	38.0k
Prospecting — Static	MIX	0.19x	0.23x	0.23x	0.29x	37.7k
Prospecting Sale — DPA, Lookalikes 10%	MIX	0.24x	0.24x	0.24x	0.46x	33.8k
Prospecting — Video	MIX	0.75x	0.46x	0.52x	0.64x	26.3k
Prospecting — Video Creatives	MIX	0.81x	0.76x	0.77x	0.74x	26.0k
Prospecting Sale — DPA, Lookalikes 10%, excl. 14 days website traffic	MIX	—	—	0.45x	0.41x	23.8k
Prospecting — DPA	MIX	0.37x	0.48x	0.46x	0.46x	19.7k
Prospecting — DPA, Single Image	MIX	0.33x	0.63x	0.63x	0.63x	12.1k
Prospecting Sale — Static, Lookalikes 10%	MIX	0.29x	0.29x	0.29x	0.29x	11.6k
Prospecting Advantage+ — Branded Content, UGC	MIX	—	—	—	0.36x	10.8k
Prospecting — DPA, Carousel	MIX	0.58x	0.63x	0.63x	0.63x	9.1k
Prospecting — DPA	MIX	—	—	0.60x	0.60x	8.4k
Prospecting — Broad	MIX	—	—	—	0.25x	5.3k
Prospecting — Broad	MIX	0.58x	0.19x	0.19x	0.19x	3.8k
Prospecting — Broad, DPA	MIX	—	—	—	0.21x	2.8k
Prospecting — DPA	MIX	—	—	—	0.26x	2.3k
Prospecting — Video Creatives	MIX	—	—	—	0.00x	2.1k
Prospecting Advantage+ — DPA	MIX	—	—	—	0.69x	0.5k
Prospecting Sale — Static, Lookalikes 10%	MIX	—	—	—	1.86x	0.5k
Prospecting Sale — DPA, Lookalikes 10%	MIX	—	—	—	0.00x	0.5k
Prospecting Sale — DPA, Lookalikes 10%	MIX	—	—	—	0.00x	0.4k
Prospecting Sale — DPA, Lookalikes 10%	MIX	—	—	—	7.05x	0.3k
Prospecting / DEUavg → 3d: 0.58x \| 7d: 0.55x \| 14d: 0.54x \| 30d: 0.46x\| 30d: 751.4k PLN
Prospecting Advantage+ — DPA	DEU	0.34x	0.40x	0.53x	0.43x	272.0k
Prospecting Advantage+ — Branded Content	DEU	0.90x	0.74x	0.74x	0.63x	140.3k
Prospecting — Creatives Testing, Static, Non-dynamic	DEU	0.40x	0.33x	0.31x	0.34x	84.0k
Prospecting — Broad, DPA	DEU	0.73x	0.79x	0.82x	0.46x	76.8k
Prospecting — Creatives Testing, Video, Non-dynamic	DEU	0.24x	0.19x	0.28x	0.34x	65.7k
Prospecting Sale Advantage+ — DPA	DEU	0.89x	0.89x	1.14x	0.79x	24.9k
Prospecting Sale — LAL20%, Static, non-dynamic	DEU	0.38x	0.38x	0.37x	0.63x	22.8k
Prospecting Sale — Video, non-dynamic	DEU	—	—	0.00x	0.22x	21.1k
Prospecting — Lookalikes 20%, DPA, New copy	DEU	0.75x	0.84x	0.76x	0.76x	12.6k
Prospecting — Creatives Testing, Static, Non-dynamic	DEU	—	—	—	0.10x	12.4k
Prospecting Advantage+ — Winners, Static, Non-dynamic	DEU	—	—	—	0.29x	7.1k
Prospecting Sale — LAL20%, DPA	DEU	0.29x	0.29x	0.29x	0.29x	3.2k
Prospecting Sale — LAL20%, DPA	DEU	0.20x	0.20x	0.20x	0.20x	2.5k
Prospecting Sale — Lookalikes 20%, DPA	DEU	—	—	—	0.00x	1.8k
Prospecting Advantage+ — Test: DPA Close-ups	DEU	—	—	—	0.00x	1.6k
Prospecting Sale — Test adset_level: DPA colors	DEU	—	—	—	0.72x	1.3k
Prospecting — Broad, Video Mix, non-dynamic	DEU	—	—	—	0.00x	0.4k
Prospecting Sale Advantage+ — DPA	DEU	—	—	—	0.00x	0.4k
Prospecting Sale — Test adset_level: Static colors	DEU	—	—	—	2.10x	0.3k
Prospecting — Broad, Static Mix, Non-dynamic	DEU	—	—	—	2.12x	0.2k
Retargeting / USAavg → 3d: 1.27x \| 7d: 1.45x \| 14d: 1.63x \| 30d: 1.34x\| 30d: 383.6k PLN
Retargeting — 0 - 3 days ATC & ATW, top 10% website visitors (DPA)	USA	4.14x	4.71x	4.65x	2.79x	58.5k
Retargeting — 0 - 3 days Web Visitors (DPA)	USA	1.07x	1.40x	1.52x	1.74x	37.8k
Retargeting — 15 - 180 days Web Visitors (DPA)	USA	1.64x	1.09x	1.09x	0.92x	33.1k
Retargeting Sale — 0 - 3 days ATC & ATW, top 10% website visitors (DPA)	USA	0.67x	0.67x	0.84x	1.31x	31.8k
Retargeting — 4 - 14 days ATC & ATW, top 10% website visitors (DPA)	USA	1.89x	1.77x	1.80x	1.59x	25.1k
Retargeting — 15 - 60 days ATC & ATW, top 10% website visitors (DPA)	USA	1.45x	0.75x	0.85x	0.97x	25.1k
Retargeting — 61 - 180 days ATC & ATW, top 10% website visitors (DPA)	USA	0.41x	0.43x	0.84x	0.94x	21.7k
Retargeting — 61 - 90 days ATC & ATW, top 10% website visitors (DPA)	USA	—	—	0.00x	0.81x	20.1k
Retargeting Sale — 4 - 14 days ATC & ATW, top 10% website visitors (DPA)	USA	1.28x	1.28x	1.08x	1.09x	15.1k
Retargeting — 15 - 30 days ATC & ATW, top 10% website visitors (DPA)	USA	—	—	2.21x	0.91x	14.7k
Retargeting Sale — 15 - 30 days ATC & ATW, top 10% website visitors (DPA)	USA	2.45x	2.45x	1.83x	0.95x	14.6k
Retargeting Sale — 15 - 180 days Web Visitors (DPA)	USA	0.18x	0.18x	0.21x	0.72x	14.0k
Retargeting — 4 - 7 days ATC & ATW, top 10% website visitors (DPA)	USA	—	—	2.56x	1.11x	13.9k
Retargeting — 4 - 14 days Web Visitors (DPA)	USA	2.05x	1.58x	1.08x	0.68x	11.5k
Retargeting — 15 - 30 days Web Visitors (DPA)	USA	—	—	1.68x	0.67x	11.3k
Retargeting Sale — 0 - 3 days Web Visitors (DPA)	USA	0.80x	0.80x	0.77x	1.15x	10.8k
Retargeting — 4 - 7 days Web Visitors (DPA)	USA	—	—	0.74x	0.43x	9.5k
Retargeting Sale — 4 - 14 days Web Visitors (DPA)	USA	0.61x	0.61x	0.72x	0.96x	9.0k
Retargeting Sale — 31 - 180 days ATC & ATW, top 10% website visitors (DPA)	USA	0.31x	0.31x	0.31x	0.16x	5.6k
Retargeting Sale — 4 - 180 days ATC & ATW, top 10% website visitors (Static)	USA	—	—	—	0.00x	0.4k
Prospecting / AUSavg → 3d: 0.73x \| 7d: 0.87x \| 14d: 0.84x \| 30d: 0.75x\| 30d: 171.6k PLN
Prospecting — LA20%, DPA	MIX	0.73x	0.87x	0.84x	0.75x	171.6k
Retargeting / MIXavg → 3d: 1.79x \| 7d: 1.68x \| 14d: 1.50x \| 30d: 1.25x\| 30d: 137.4k PLN
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, DPA	MIX	1.40x	1.40x	1.52x	1.03x	29.1k
Retargeting Sale — 0-14 days ATC ATW Top10% & low intent, Static	MIX	0.95x	0.95x	0.95x	0.65x	21.2k
Retargeting — 0 - 3 days ATC, ATW, Top10%	MIX	4.36x	3.08x	3.34x	3.34x	18.1k
Retargeting — 0 - 3 days website visitors	MIX	2.56x	2.47x	1.84x	1.84x	17.5k
Retargeting — 15 - 180 days ATC, ATW, Top10%	MIX	1.18x	0.98x	0.91x	0.91x	10.5k
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, Video	MIX	—	—	—	0.27x	5.5k
Retargeting — 61 - 180 days website visitors	MIX	—	0.00x	0.44x	0.44x	5.4k
Retargeting — 15 - 60 days website visitors	MIX	—	0.31x	0.19x	0.19x	4.9k
Retargeting — 4 - 14 days ATC, ATW, Top10%	MIX	—	4.41x	1.14x	1.14x	4.8k
Retargeting — 4 - 14 days website visitors	MIX	—	1.51x	0.48x	0.48x	4.7k
Retargeting — 4 - 14 days ATC, ATW, Top10%	MIX	0.81x	0.85x	0.85x	0.85x	4.4k
Retargeting — 4 - 14 days website visitors	MIX	0.76x	0.69x	0.69x	0.69x	4.4k
Retargeting — 0 - 14 days ATC, ATW, Top10%, website visitors	MIX	—	—	0.36x	0.36x	2.4k
Retargeting — 0 - 14 days ATC, ATW, Top10%, website visitors	MIX	—	—	2.25x	2.25x	2.3k
Retargeting — 0 - 7 days ATC, ATW, Top10%, website visitors	MIX	—	0.24x	0.38x	0.38x	1.2k
Retargeting — 0 - 7 days ATC, ATW, Top10%, website visitors	MIX	—	0.82x	0.58x	0.58x	0.9k
Loyalty / MIXavg → 3d: 2.90x \| 7d: 3.12x \| 14d: 3.68x \| 30d: 3.07x\| 30d: 124.2k PLN
Loyalty — 6 - ∞ days Post-purchase, DPA	MIX	5.73x	6.01x	5.69x	4.19x	47.1k
Loyalty — 6 - ∞ days Post-purchase, Video, non-dynamic	MIX	1.58x	1.92x	2.20x	1.88x	22.8k
Loyalty — 6 - ∞ Post-purchase, Static	MIX	1.39x	1.58x	3.10x	2.65x	20.5k
Loyalty — 6 - ∞ Post-purchase, Static	MIX	1.24x	1.56x	2.30x	1.82x	19.1k
Loyalty Sale — 6 - ∞ Post-purchase, DPA	MIX	3.26x	3.26x	3.69x	3.51x	13.6k
Loyalty — 0 - 5 days Post-purchase TY Campaign, Video, non-dynamic	MIX	5.33x	5.22x	3.48x	4.25x	1.1k
Prospecting / FRAavg → 3d: 0.40x \| 7d: 0.39x \| 14d: 0.41x \| 30d: 0.47x\| 30d: 94.8k PLN
Prospecting — LA20%, DPA	MIX	0.52x	0.42x	0.43x	0.59x	51.1k
Prospecting — LA20%, DPA	MIX	—	—	0.11x	0.31x	21.9k
Prospecting — LA20%, Video	MIX	0.00x	0.27x	0.44x	0.53x	14.1k
Prospecting — LA20%, DPA	MIX	—	—	—	0.06x	7.7k
Loyalty / DEUavg → 3d: 3.37x \| 7d: 3.09x \| 14d: 2.75x \| 30d: 2.92x\| 30d: 53.2k PLN
Loyalty — 6 - ∞ days Post-purchase, DPA	DEU	3.82x	3.21x	2.72x	2.54x	35.6k
Loyalty — 6 - ∞ Post-purchase, Limited Edition Static, non-dynamic	DEU	3.93x	3.85x	3.39x	4.84x	11.2k
Loyalty — 6 - ∞ days Post-purchase, Static, non-dynamic	DEU	2.06x	2.10x	2.16x	1.57x	4.9k
Loyalty Sale — 6 - ∞ Post-purchase, DPA	DEU	0.00x	0.00x	0.00x	0.00x	0.6k
Loyalty Sale — 6 - ∞ Post-purchase, Static, Non-dynamic	DEU	3.04x	3.04x	3.04x	3.04x	0.5k
Loyalty — 0 - 5 days Post-purchase TY Campaign, Video, non-dynamic	DEU	0.00x	0.00x	0.00x	0.00x	0.3k
Prospecting / CHavg → 3d: 0.19x \| 7d: 0.41x \| 14d: 0.55x \| 30d: 0.47x\| 30d: 30.8k PLN
Prospecting — LA20%, DPA	MIX	0.21x	0.50x	0.76x	0.76x	13.8k
Prospecting Sale — DPA, Lookalikes 10%	MIX	—	—	0.00x	0.34x	11.8k
Prospecting — Broad, DPA	MIX	—	—	0.00x	0.00x	3.4k
Prospecting — LA20%, Video	MIX	0.00x	0.00x	0.00x	0.00x	1.9k
Loyalty / USAavg → 3d: 13.82x \| 7d: 16.20x \| 14d: 20.41x \| 30d: 18.09x\| 30d: 26.7k PLN
Loyalty — 6 - ∞ days Post-purchase, DPA	USA	16.04x	15.71x	20.53x	18.96x	9.9k
Loyalty Sale — 6 - ∞ Post-purchase, DPA	USA	6.83x	6.83x	7.89x	6.29x	6.9k
Loyalty — 6 - ∞ Post-purchase, Video, non-dynamic	USA	15.57x	21.08x	20.95x	22.77x	5.6k
Loyalty — 6 - ∞ Post-purchase, Static, non-dynamic	USA	18.00x	20.07x	28.10x	29.75x	4.0k
Loyalty — 0 - 5 days Post-purchase TY Campaign, Video, non-dynamic	USA	58.25x	49.38x	64.44x	77.21x	0.2k
Retargeting / DEUavg → 3d: 0.42x \| 7d: 0.42x \| 14d: 0.54x \| 30d: 0.63x\| 30d: 23.6k PLN
Retargeting Sale — 0 - 7 days ATC ATW Top10% & Low Intent, DPA	DEU	0.43x	0.43x	0.50x	0.69x	18.4k
Retargeting Sale — 0 - 14 days ATC ATW Top 10% visitors & Low Intent, Static	DEU	0.40x	0.40x	0.62x	0.41x	5.2k
Prospecting / NLavg → 3d: 1.11x \| 7d: 0.97x \| 14d: 0.95x \| 30d: 1.26x\| 30d: 23.4k PLN
Prospecting — Broad, DPA	MIX	2.15x	1.42x	1.14x	1.09x	11.8k
Prospecting — Broad, DPA	MIX	0.07x	0.53x	0.76x	1.42x	11.5k
Prospecting / GBRavg → 3d: 0.54x \| 7d: 0.54x \| 14d: 0.54x \| 30d: 0.54x\| 30d: 6.6k PLN
Prospecting Sale — DPA, Lookalikes 10%	MIX	0.54x	0.54x	0.54x	0.54x	6.6k
Retargeting / CHavg → 3d: — \| 7d: — \| 14d: — \| 30d: 0.00x\| 30d: 1.9k PLN
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, DPA	MIX	—	—	—	0.00x	1.9k

CAMPAIGN SIGNALS — 30d window

Available via API at campaign level: CPM (auction efficiency), Frequency (audience saturation), Reach, CPP (cost per purchase), ROAS.
Not available at campaign level: CTR, link clicks, add-to-cart / checkout funnel, video retention (p25–p100) — these require ad-set or ad level breakdown. Quality/engagement/conversion ranking fields are not exposed by this API layer.
Colour logic: CPM green = below account median · Freq: Prospecting green <2.5x, red >5x · CPP green = below bucket median.

Account

Type

Campaign	Acct	Type	CPM PLN	Freq	Reach k	CPP PLN	ROAS	Spend k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	37.61	2.31x	4540k	87	0.40x	394.0k
Prospecting Advantage+ — DPA	MIX	Prosp	25.72	3.11x	4662k	80	0.57x	372.8k
Prospecting Advantage+ — DPA	DEU	Prosp	28.02	3.79x	2562k	106	0.43x	272.0k
Prospecting — DPA	MIX	Prosp	17.24	2.87x	5146k	50	0.50x	255.1k
Prospecting — DPA	MIX	Prosp	16.38	3.36x	4405k	55	0.44x	242.5k
Prospecting — Video Creative Testing	USA	Prosp	32.93	2.11x	2807k	70	0.45x	195.3k
Prospecting — DPA, New Lookalikes Test, 180d reta excluded	USA	Prosp	36.77	2.29x	2248k	84	0.52x	189.1k
Prospecting — LA20%, DPA	MIX	Prosp	28.23	4.12x	1476k	116	0.75x	171.6k
Prospecting — Video Creatives	USA	Prosp	44.44	1.78x	2076k	79	0.52x	164.7k
Prospecting Advantage+ — Branded Content	DEU	Prosp	34.51	3.51x	1160k	121	0.63x	140.3k
Prospecting — Limited Edition, Static, Non-dynamic, Lookalikes 10% Purchased LE	USA	Prosp	32.79	2.42x	1580k	79	0.42x	125.5k
Prospecting — Static Creative testing	USA	Prosp	38.57	2.36x	1334k	91	0.23x	121.6k
Prospecting Advantage+ — Branded Content, UGC	MIX	Prosp	19.88	3.47x	1469k	69	0.60x	101.3k
Prospecting — LA20%, DPA	MIX	Prosp	22.45	1.98x	2197k	44	0.60x	97.8k
Prospecting — Creatives Testing, Static, Non-dynamic	DEU	Prosp	23.73	4.11x	862k	97	0.34x	84.0k
Prospecting — Broad, DPA	DEU	Prosp	24.03	2.54x	1258k	61	0.46x	76.8k
Prospecting — Creatives Testing, Video, Non-dynamic	DEU	Prosp	23.67	3.05x	908k	72	0.34x	65.7k
Retargeting — 0 - 3 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	169.14	12.20x	28k	2063	2.79x	58.5k
Prospecting — DPA, Broad, Well-performing US states	USA	Prosp	47.32	1.77x	660k	84	0.53x	55.2k
Prospecting — LA20%, DPA	MIX	Prosp	16.13	2.67x	1187k	43	0.59x	51.1k
Loyalty — 6 - ∞ days Post-purchase, DPA	MIX	Loyal	22.56	6.42x	325k	145	4.19x	47.1k
Prospecting — ULE & LE Static	MIX	Prosp	11.35	3.30x	1051k	37	0.61x	39.3k
Prospecting — DPA, Broad PUR	USA	Prosp	41.77	1.75x	527k	73	0.36x	38.6k
Prospecting — DPA, Broad PUR	USA	Prosp	40.42	1.85x	515k	75	0.26x	38.4k
Prospecting — Broad	MIX	Prosp	19.46	2.37x	823k	46	0.60x	38.0k
Retargeting — 0 - 3 days Web Visitors (DPA)	USA	Retar	64.45	5.03x	117k	324	1.74x	37.8k
Prospecting — Static	MIX	Prosp	15.56	2.81x	862k	44	0.29x	37.7k
Prospecting — Static Creatives, Lookalikes 20% PUR	USA	Prosp	54.23	1.53x	441k	83	0.22x	36.5k
Loyalty — 6-inf days Post-purchase, DPA	DEU	Loyal	23.97	8.77x	169k	210	2.54x	35.6k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	17.46	1.85x	1048k	32	0.46x	33.9k
Retargeting — 15 - 180 days Web Visitors (DPA)	USA	Retar	31.33	3.09x	343k	97	0.92x	33.1k
Retargeting Sale — 0 - 3 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	195.82	9.38x	17k	1837	1.31x	31.8k
Prospecting Sale — DPA, Lookalikes 20% PUR	USA	Prosp	32.52	1.91x	492k	62	0.31x	30.6k
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, DPA	MIX	Retar	24.90	2.65x	441k	66	1.03x	29.1k
Prospecting — Video	MIX	Prosp	13.36	2.14x	921k	29	0.64x	26.3k
Prospecting — Video Creatives	MIX	Prosp	10.93	1.83x	1301k	20	0.74x	26.0k
Retargeting — 4 - 14 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	73.08	9.69x	35k	708	1.59x	25.1k
Retargeting — 15 - 60 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	58.04	10.37x	42k	602	0.97x	25.1k
Prospecting Sale Advantage+ — DPA	DEU	Prosp	33.02	2.52x	300k	83	0.79x	24.9k
Prospecting Sale — DPA, Lookalikes 10%, excl. 14 days website traffic	MIX	Prosp	16.57	1.94x	741k	32	0.41x	23.8k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	29.99	1.56x	495k	47	0.23x	23.1k
Prospecting Sale — LAL20%, Static, non-dynamic	DEU	Prosp	29.93	2.69x	283k	81	0.63x	22.8k
Loyalty — 6 - ∞ days Post-purchase, Video, non-dynamic	MIX	Loyal	17.38	5.23x	251k	91	1.88x	22.8k
Prospecting — LA20%, DPA	MIX	Prosp	17.67	2.20x	565k	39	0.31x	21.9k
Retargeting — 61 - 180 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	40.48	5.87x	91k	238	0.94x	21.7k
Retargeting Sale — 0-14 days ATC ATW Top10% & low intent, Static	MIX	Retar	20.68	3.49x	293k	72	0.65x	21.2k
Prospecting Sale — DPA	USA	Prosp	39.12	1.81x	299k	71	0.44x	21.1k
Prospecting Sale — Video, non-dynamic	DEU	Prosp	38.41	1.92x	286k	74	0.22x	21.1k
Loyalty — 6 - ∞ Post-purchase, Static	MIX	Loyal	19.16	6.14x	174k	118	2.65x	20.5k
Retargeting — 61 - 90 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	62.56	8.11x	40k	507	0.81x	20.1k
Prospecting — DPA	MIX	Prosp	25.36	1.62x	480k	41	0.46x	19.7k
Loyalty — 6 - ∞ Post-purchase, Static	MIX	Loyal	13.93	6.64x	207k	92	1.82x	19.1k
Retargeting Sale — 0-7d ATC ATW Top10% & Low Intent, DPA	DEU	Retar	137.69	20.93x	6k	2882	0.69x	18.4k
Retargeting — 0 - 3 days ATC, ATW, Top10%	MIX	Retar	102.09	14.59x	12k	1490	3.34x	18.1k
Retargeting — 0 - 3 days website visitors	MIX	Retar	36.06	4.83x	100k	174	1.84x	17.5k
Retargeting Sale — 4 - 14 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	82.68	6.88x	27k	569	1.09x	15.1k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	31.70	1.33x	350k	42	0.27x	14.8k
Retargeting — 15 - 30 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	73.42	8.73x	23k	641	0.91x	14.7k
Retargeting Sale — 15 - 30 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	70.98	6.86x	30k	487	0.95x	14.6k
Prospecting — LA20%, Video	MIX	Prosp	21.82	2.73x	236k	60	0.53x	14.1k
Retargeting Sale — 15 - 180 days Web Visitors (DPA)	USA	Retar	28.29	2.28x	216k	65	0.72x	14.0k
Retargeting — 4 - 7 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	104.77	8.17x	16k	856	1.11x	13.9k
Prospecting — LA20%, DPA	MIX	Prosp	34.06	2.43x	167k	83	0.76x	13.8k
Loyalty Sale — 6 - ∞ Post-purchase, DPA	MIX	Loyal	26.75	3.26x	156k	87	3.51x	13.6k
Prospecting Advantage+ Sale — Static	USA	Prosp	32.78	1.80x	230k	59	0.27x	13.6k
Prospecting — Lookalikes 20%, DPA, New copy	DEU	Prosp	25.58	1.53x	323k	39	0.76x	12.6k
Prospecting — Creatives Testing, Static, Non-dynamic	DEU	Prosp	32.01	2.55x	152k	82	0.10x	12.4k
Prospecting — DPA, Single Image	MIX	Prosp	11.93	1.82x	560k	22	0.63x	12.1k
Prospecting — Broad, DPA	MIX	Prosp	21.76	2.73x	199k	59	1.09x	11.8k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	24.51	2.93x	164k	72	0.34x	11.8k
Prospecting Sale — Static, Lookalikes 10%	MIX	Prosp	19.92	1.64x	355k	33	0.29x	11.6k
Prospecting — Broad, DPA	MIX	Prosp	19.69	2.60x	226k	51	1.42x	11.5k
Retargeting — 4 - 14 days Web Visitors (DPA)	USA	Retar	39.68	3.11x	93k	123	0.68x	11.5k
Retargeting — 15 - 30 days Web Visitors (DPA)	USA	Retar	40.08	3.42x	83k	137	0.67x	11.3k
Loyalty — 6-inf Post-purchase, Limited Edition Static, non-dynamic	DEU	Loyal	23.64	5.75x	82k	136	4.84x	11.2k
Prospecting Advantage+ — Branded Content, UGC	MIX	Prosp	25.92	2.04x	205k	53	0.36x	10.8k
Retargeting Sale — 0 - 3 days Web Visitors (DPA)	USA	Retar	62.07	3.36x	52k	209	1.15x	10.8k
Retargeting — 15 - 180 days ATC, ATW, Top10%	MIX	Retar	22.40	5.55x	85k	124	0.91x	10.5k
Loyalty — 6 - ∞ days Post-purchase, DPA	USA	Loyal	26.95	6.39x	58k	172	18.96x	9.9k
Retargeting — 4 - 7 days Web Visitors (DPA)	USA	Retar	50.09	3.09x	61k	155	0.43x	9.5k
Prospecting — DPA, Carousel	MIX	Prosp	16.30	1.46x	380k	24	0.63x	9.1k
Retargeting Sale — 4 - 14 days Web Visitors (DPA)	USA	Retar	38.68	2.63x	88k	102	0.96x	9.0k
Prospecting Advantage+ Sale — Video	USA	Prosp	18.64	1.40x	337k	26	0.15x	8.8k
Prospecting — DPA	MIX	Prosp	19.23	1.28x	340k	25	0.60x	8.4k
Prospecting — LA20%, DPA	MIX	Prosp	14.22	1.60x	339k	23	0.06x	7.7k
Prospecting Advantage+ — Winners, Static, Non-dynamic	DEU	Prosp	41.51	2.35x	73k	98	0.29x	7.1k
Prospecting — DPA, Test: new ad copies, Lookalikes 20% PUR	USA	Prosp	45.99	1.42x	107k	66	0.34x	7.0k
Loyalty Sale — 6 - ∞ Post-purchase, DPA	USA	Loyal	49.68	3.70x	38k	184	6.29x	6.9k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	18.87	1.56x	226k	29	0.54x	6.6k
Retargeting Sale — 31 - 180 days ATC & ATW, top 10% website visitors (DPA)	USA	Retar	38.87	2.81x	52k	109	0.16x	5.6k
Loyalty — 6 - ∞ Post-purchase, Video, non-dynamic	USA	Loyal	38.53	5.53x	26k	213	22.77x	5.6k
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, Video	MIX	Retar	25.08	2.67x	82k	67	0.27x	5.5k
Retargeting — 61 - 180 days website visitors	MIX	Retar	14.16	2.38x	159k	34	0.44x	5.4k
Prospecting — Broad	MIX	Prosp	18.78	1.89x	148k	36	0.25x	5.3k
Retargeting Sale — 0-14d ATC ATW Top10% visitors & Low Intent, Static	DEU	Retar	28.27	2.70x	68k	76	0.41x	5.2k
Loyalty — 6-inf days Post-purchase, Static, non-dynamic	DEU	Loyal	26.07	4.19x	45k	109	1.57x	4.9k
Retargeting — 15 - 60 days website visitors	MIX	Retar	50.22	3.93x	25k	197	0.19x	4.9k
Retargeting — 4 - 14 days ATC, ATW, Top10%	MIX	Retar	40.94	8.65x	14k	354	1.14x	4.8k
Retargeting — 4 - 14 days website visitors	MIX	Retar	19.48	3.30x	74k	64	0.48x	4.7k
Retargeting — 4 - 14 days ATC, ATW, Top10%	MIX	Retar	39.21	10.40x	11k	408	0.85x	4.4k
Retargeting — 4 - 14 days website visitors	MIX	Retar	22.31	3.22x	61k	72	0.69x	4.4k
Loyalty — 6 - ∞ Post-purchase, Static, non-dynamic	USA	Loyal	23.04	4.28x	41k	99	29.75x	4.0k
Prospecting — Broad	MIX	Prosp	11.46	1.46x	229k	17	0.19x	3.8k
Prospecting — Broad, DPA	MIX	Prosp	26.23	1.71x	75k	45	—	3.4k
Prospecting Sale — LAL20%, DPA	DEU	Prosp	27.74	1.33x	87k	37	0.29x	3.2k
Prospecting — Broad, DPA	MIX	Prosp	9.84	1.38x	208k	14	0.21x	2.8k
Prospecting Sale — LAL20%, DPA	DEU	Prosp	28.72	1.25x	71k	36	0.20x	2.5k
Retargeting — 0 - 14 days ATC, ATW, Top10%, website visitors	MIX	Retar	35.07	2.63x	26k	92	0.36x	2.4k
Retargeting — 0 - 14 days ATC, ATW, Top10%, website visitors	MIX	Retar	21.58	3.34x	32k	72	2.25x	2.3k
Prospecting — DPA	MIX	Prosp	15.39	1.12x	132k	17	0.26x	2.3k
Prospecting Advantage+ Sale — Static, ads with models	USA	Prosp	48.00	1.22x	37k	59	0.76x	2.2k
Prospecting — Video Creatives	MIX	Prosp	9.79	1.21x	174k	12	—	2.1k
Retargeting Sale — 0 - 14 days ATC ATW Top10% & low intent, DPA	MIX	Retar	30.89	2.64x	23k	82	—	1.9k
Prospecting — LA20%, Video	MIX	Prosp	46.12	2.23x	18k	103	—	1.9k
Prospecting Sale — Lookalikes 20%, DPA	DEU	Prosp	24.26	1.23x	61k	30	—	1.8k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	40.65	1.08x	38k	44	—	1.7k
Prospecting Advantage+ — Test: DPA Close-ups	DEU	Prosp	21.85	1.23x	58k	27	—	1.6k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	26.61	1.15x	51k	31	0.24x	1.6k
Prospecting Sale — DPA, Lookalikes 20% PUR, Test: Does a color matter?	USA	Prosp	32.02	1.08x	45k	35	0.30x	1.5k
Prospecting Sale — Test: DPA colors, Broad	DEU	Prosp	22.11	1.16x	50k	26	0.72x	1.3k
Retargeting — 0 - 7 days ATC, ATW, Top10%, website visitors	MIX	Retar	32.13	2.77x	14k	89	0.38x	1.2k
Loyalty — 0 - 5 days Post-purchase TY Campaign, Video, non-dynamic	MIX	Loyal	56.69	9.20x	2k	522	4.25x	1.1k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	28.43	1.38x	28k	39	0.37x	1.1k
Prospecting — DPA, Lookalikes 20% PUR	USA	Prosp	21.44	1.72x	28k	37	—	1.0k
Retargeting — 0 - 7 days ATC, ATW, Top10%, website visitors	MIX	Retar	23.26	2.56x	16k	60	0.58x	0.9k
Loyalty Sale — 6-inf Post-purchase, DPA	DEU	Loyal	18.51	1.11x	27k	21	—	0.6k
Prospecting Advantage+ — DPA	MIX	Prosp	10.79	1.07x	47k	12	0.69x	0.5k
Loyalty Sale — 6-inf Post-purchase, Static, Non-dynamic	DEU	Loyal	40.53	1.64x	8k	66	3.04x	0.5k
Prospecting Sale — Static, Lookalikes 10%	MIX	Prosp	9.44	1.40x	40k	13	1.86x	0.5k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	23.18	1.09x	18k	25	—	0.5k
Prospecting — Broad, Video Mix, non-dynamic	DEU	Prosp	35.15	1.16x	11k	41	—	0.4k
Prospecting Sale Advantage+ — DPA	DEU	Prosp	36.99	1.23x	9k	46	—	0.4k
Retargeting Sale — 4 - 180 days ATC & ATW, top 10% website visitors (Static)	USA	Retar	54.32	1.44x	5k	78	—	0.4k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	14.98	1.17x	20k	18	—	0.4k
Loyalty — 0-5d Post-purchase TY Campaign, Video, non-dynamic	DEU	Loyal	56.17	5.05x	1k	284	—	0.3k
Prospecting Sale — DPA, Lookalikes 10%	MIX	Prosp	23.70	1.12x	11k	26	7.05x	0.3k
Prospecting Sale — Test: Static colors, Broad	DEU	Prosp	43.95	1.12x	5k	49	2.10x	0.3k
Loyalty — 0 - 5 days Post-purchase TY Campaign, Video, non-dynamic	USA	Loyal	46.26	3.95x	1k	183	77.21x	0.2k
Prospecting — Broad, Static Mix, Non-dynamic	DEU	Prosp	20.17	1.14x	7k	23	2.12x	0.2k
Prospecting Sale — DPA, Lookalikes 10%, excl. 14 days website traffic	USA	Prosp	10.59	1.00x	0k	11	—	0.0k